Simulation: the new Scaling Law — Joon Sung Park, Simile AI
Simile AI raised a $2B Series B from GreenOaks and Index Ventures to scale human-behavior simulation for Fortune 100 clients like CVS.
Simile AI, co-founded by Generative Agents researcher Joon Sung Park, announced a $2 billion Series B backed by GreenOaks and Index Ventures, with Fei-Fei Li and Andrej Karpathy among backers. The company runs tens of millions of simulations for Fortune 100 clients including CVS, reporting 85-99% accuracy versus human focus groups and digital twins of 1,000 real people at 85% behavioral accuracy. The long-term ambition is foundation models of human behavior, post-trained on interviews, transaction data, and randomized controlled trials, potentially simulating all 8 billion people.
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