Business Insider Founder Creates AI Exec For His New Newsroom, Immediately Hits On Her

On Monday, the co-founder of Business Insider Henry Blodget published a blog on his new Substack about a “native-AI newsroom.” Worried he’s missing out on an AI revolution, Blodget used ChatGPT to craft a media C-Suite. Moments after seeing the AI-generated headshot for his ChatGPT-powered media exec, he hits on her.

Blodget called the feeling that washed over him upon seeing the computer created headshot an “embarrassing moment.” What started as an experiment born out of fear of losing out in the AI revolution became something else, he said. “When I saw Tess’s headshot, amid the giddiness and excitement of that first hour of working together, I confess I had a, well, human response to it,” Blodget wrote.

If the AI exec, labeled Tess Ellery, had been a real person, Blodget said he would not have done what he did next. “But did the same rules apply to AI colleagues and native-AI workplaces?” He wrote. “I didn’t know yet. That was one of the things I needed to figure out.”

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