‘Young Indian Method’ Teaches TikTok Spammers How to Hire and Control 'Third World Country Workers'

The most jarring thing that I saw for sale on a Discord for TikTok spammers wasn’t the “Red Pill clips,” the hours of Minecraft footage, the AI voice cloners, or the “American-made” TikTok accounts. It was a pdf document called “Young Indian Method,” which cost £7 and claims to help people to “earn money by utilizing third world country workers.” The document is full of dehumanizing language, warns readers that "Indians get lazy after they get paid," recommends readers "keep them hungry" so they will put in "maximum effort" until they get paid, and says they are “easily replaceable.”

The “Young Indian Method” is a term that has been circulating among TikTok and YouTube hustler bros for the last year or so, and there are now various content influencers who use the term as an explanation for how they are able to make tons of money off of the back of low-wage workers in developing countries. The content about the Young Indian Method went viral once on Twitter as a sign of, perhaps, the spiraling of society at the hands of sigma grindset solopreneurs. But a Know Your Meme entry on the “Young Indian Method” from six months ago explains that “It's ultimately unclear whether the content is mostly earnest or ironic.” 

Like so many other things on the internet, even if the Young Indian Method (YIM) started out as an ironic term for something people were definitely already doing, it has now become a very real strategy and commonly used terminology in certain digital hustler communities. 

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