Chinese Livestreaming 'Virtual Human' Salespeople Are Outselling Their Human Counterparts

This article was produced with support from WIRED.

The salesperson hawking Brother printers on Taobao works hard, like, really hard. At any time of the day, even when there’s no audience on the Chinese ecommerce platform, the same woman wearing a white shirt and black skirt is always livestreaming, boasting about the various features of different office printers. She has a phone in one hand and often checks it as if to read a sales script or monitor the viewer comments coming in. 

“My friends, I’ve gotta plug this game-changing office tool that can double your workplace efficiency, ” the salesperson said during one recent broadcast, trying to achieve the delicate balance between friendliness and precision that has come to define the billion-dollar livestream ecommerce industry in China. Occasionally, she greeted the invisible audience. “I’m seeing a lot of friends coming into the livestream, hello this is Brother printer’s official flagship store,” she told them. 

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