Why I Quit Streaming And Got Back Into Cassettes

Whenever I tell people I’m getting back into tapes, their faces immediately light up.

There’s a genuine excitement in peoples’ expressions these days when I mention physical media. Lately I’ve been talking about the cheap walkman I bought on a recent trip to Tokyo, and the various little shops where I hunted for music on cassettes. Unlike in Europe and the US, physical media never went out of vogue in Japan, and many people still have a strong preference for shopping in-person. This made Tokyo the ideal place to rediscover my love of portable analog music.

I searched through racks of tapes stacked on top of an old piano in a back-alley store on the edge of Shimokitazawa, a neighborhood known for thrifted fashion and oddball record shops. On recommendation from a friend-of-a-friend, I checked out a specialist shop on a sleepy street in Nakameguro, where cassettes easily outnumbered vinyl records 10-to-1. Almost always, I steered myself toward local artists whose names I didn’t recognize. Sometimes, I bought tapes based on the cover art or description alone. Most second-hand music stores in Tokyo keep everything sealed in plastic, so you either have to bother the shopkeep, or just trust your gut and take a chance.

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