Founder’s cost-cutting obsession drove Unitree lead in cheap humanoid robots

Report details Unitree founder Wang Xingxing's extreme cost-cutting and micromanagement driving cheap humanoid robots amid record core staff attrition.

Caijing Magazine reporting portrays Unitree founder Wang Xingxing as a micromanaging, cost-obsessed leader who personally approves expenses over 100 yuan (~$15) and runs a penalty-heavy incentive system at the 480-employee humanoid robot maker. Employees report the highest attrition of core staff in company history during 2025-2026, and Wang scored every senior executive 1 out of 1.5. The company, which recently IPO'd and explores large AI models for physical AI autonomy, called the reporting misinformation without specifics.