Rubrik acquires AI startup Predibase to boost agentic AI offerings

Rubrik executives say the startup will help the company deliver “radical simplicity” in AI models and data management.

Data management company Rubrik announced plans Wednesday to acquire artificial intelligence startup Predibase, a move aimed at accelerating the adoption of agentic AI in enterprise settings and pushing efficient AI deployments from pilot programs into full production.

The terms of the deal were not made public, but sources familiar with the situation told CNBC the sale price may range from $100 million to $500 million. Predibase, which was founded in 2021 by former Google and Uber employees, has received over $28 million in funding.

Rubrik, which went public last year, is known for enterprise data protection and recovery services. The company has reported over $1 billion in annualized revenue and a significant increase in value since its initial public offering. Rubrik’s acquisition of Predibase represents its most substantial step yet toward integrating more advanced AI tools with its existing offerings.

Predibase’s platform allows organizations to fine-tune open-source AI models for specific business use cases, and to operate at production scale without massive infrastructure expenses. The company’s technology stack features a proprietary post-training customization toolkit and an open-source system known as LoRA eXchange for personalized model deployment.

For Rubrik, leveraging Predibase’s technology opens pathways to deliver “radical simplicity” in AI models and data management, according to company executives. The deal aims to address persistent industry bottlenecks such as high infrastructure costs, limited model accuracy, data governance hurdles, and slow transitions from pilot to production.

Rubrik’s acquisition aligns with broader efforts across the AI and cloud industry to streamline and secure the deployment of generative AI applications. The move complements its existing collaborations with Amazon Bedrock, Azure OpenAI, and Google Agentspace.

Predibase counts enterprises such as Checkr, Marsh McLennan, and Qualcomm among its clients. 

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