Here’s the Pitch Deck for ‘Active Listening’ Ad Targeting
Full article204 words · extracted from 404media.co · click to collapse
Media giant Cox Media Group (CMG) says it can target adverts based on what potential customers said out loud near device microphones, and explicitly points to Facebook, Google, Amazon, and Bing as CMG partners, according to a CMG presentation obtained by 404 Media.
The slide deck provides more information, and raises more questions, about CMG’s advertised capability which it calls Active Listening. In December, 404 Media first reported on Active Listening’s existence using pitches from CMG’s website before the company deleted that information. The presentation, which the company has sent to at least one company it was courting to buy its Active Listening services, shows how CMG was marketing the product to companies who may want to target potential customers based on data allegedly sourced from device microphones. Google has kicked CMG from its advertising Partners Program after 404 Media asked Google for comment on the slide deck.
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Text extracted automatically; images, tables and formatting may be missing. Original: https://www.404media.co/heres-the-pitch-deck-for-active-listening-ad-targeting/