AI-Powered Coca-Cola Ad Celebrating Authors Gets Basic Facts Wrong

In April, Coca-Cola proudly launched a new ad campaign it called “Classic,” celebrating famous authors and the sugary drink’s omnipresence in culture by highlighting classic literary works that mention the brand. The firm that produced the ad campaign said it used AI to scan books for mentions of Coca-Cola, and then put viewers in the point of view of the author, typing that portion of the text on a typewriter. The only issue is that the AI got some very basic facts about the authors and their work entirely wrong. 

One of the ads highlights the work of J.G. Ballard, the British author perhaps best known for his controversial masterpiece, Crash, and David Cronenberg’s film adaptation of the novel. In the ad, we get a first person perspective of someone typing a sentence from “Extreme Metaphors by J.G Ballard,” which according to the ad was written in 1967.  When the sentence gets to the mention of “Coca-Cola,” the typeface changes from the generic typewriter font to Coca-Cola’s iconic red logo. 

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