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How to connect AI usage to business value

OpenAI explained how ChatGPT Admin Console analytics link AI usage, spend, and Codex contributions to business outcomes.

OpenAI published guidance describing analytics features in the ChatGPT Admin Console that combine usage, credit, and token data across ChatGPT Work and Codex. The Insights task classifier groups messages into use cases such as software engineering and sales research, while an Outcomes view tracks Codex contributions to merged commits and lines of code. An Admin plugin and Admin API let teams automate reporting and combine AI analytics with business metrics like ticket resolution time or revenue.

OpenAI NewsSep 16, 12:00 UTC · 1d agoAI industry

Now everyone can put data to work

OpenAI launched a Data agent in ChatGPT Work that connects to enterprise warehouses and builds shareable analysis dashboards without SQL.

OpenAI introduced a Data agent in ChatGPT Work that connects to approved sources including Snowflake, BigQuery, Databricks, Redshift, ClickHouse, MongoDB, and Datadog, plus files from Google Drive and SharePoint. It investigates metric changes, builds interactive dashboards, and integrates with BI tools such as Power BI, Tableau, Omni, Sigma, and ThoughtSpot using semantic layers from dbt, Databricks Genie Ontology, and Snowflake Horizon. Queries enforce the connected account's existing table, row, and column permissions, with administrators controlling access via Workspace settings. OpenAI says nearly all of its product team and over two-thirds of its GTM organization use it internally, and NTT Data, Thermo Fisher, and ServicePiston are Alpha customers.

OpenAI NewsSep 10, 15:00 UTC · 6d agoAI industry

[AINews] Reality Checks on AI News (Yegge shuts down Gas Town, Databricks’ +60% Astra cost)

Latent Space AI news roundup: Steve Yegge shuts down Gas Town, Databricks reports 60% higher coding spend on GPT-6 Astra, OpenAI launches misalignment disclosure framework.

Latent Space's AI News digest for September 15-16, 2026 leads with Steve Yegge shutting down his Gas Town orchestrator despite spending thousands monthly on coding-agent subscriptions. Databricks rolled out GPT-6 Astra to roughly 3,500 engineers, reporting superior long-horizon performance over Opus 5 and Sol 5.6 but a ~60% increase in coding spend. OpenAI published a formal framework for disclosing model misalignment incidents with six case reports, while Microsoft and Google Research released safety papers on 'capability laundering' and the Fuse motive-inference benchmark. Xiaomi shared live RL training telemetry for MiMo-V2.6, estimated at $493k/day for the 1T-class Pro run.

Latent Space07:28 UTC · 5h agoAI industry

Reimagining advertising with AI

OpenAI launches ChatGPT advertising features including Sponsored Agents, AI ad creation in Ads Manager, and integrations with HubSpot and Shopify.

OpenAI is testing Sponsored Agents in the United States, letting users converse with clearly labeled business-sponsored agents after clicking ads in ChatGPT. Advertisers can create, update, and analyze campaigns via natural-language prompts in ChatGPT with an Ads Manager plugin, plus AI-suggested copy and imagery in Ads Manager. HubSpot becomes the first CRM partner and Shopify the first ecommerce partner, with the Shopify app expanding internationally on September 23.

OpenAI NewsSep 16, 13:00 UTC · 1d agoAI industry