Instagram's head says engagement falls by half without the algorithm
Instagram head Adam Mosseri says disabling ranked feeds cuts engagement up to 50%, amid Australian legislation that would force platforms to offer algorithm opt-outs.
Meta's Adam Mosseri told an Australian press briefing that users switching to chronological feeds see engagement fall by as much as 50% and satisfaction drop sharply, arguing ranked feeds deliver a better experience. Australia's draft Digital Duty of Care bill would require platforms to prompt users to disable algorithmic ranking. The EU's Digital Services Act Article 38 has required very large platforms to offer a non-profiling feed option since 2023, with modest adoption. Meta also faces a social media harms trial in which Instagram's addictive design is at issue.
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