Scareware ads keep running on Google's transparency tool, even after they're reported
NYU and Radboud researchers built AdLens, which found 238 scareware and 3,346 false-claim ads in Google's ad archive; reported ads often stayed live.
The AdLens tool, built by NYU and Radboud University researchers, mined Google's Ads Transparency Center and screened 188,000 software ad creatives using similarity search plus a panel of open-source language models, finding 238 scareware ads, 3,346 false-claim ads, and 258 anonymity-avoiding ads with over 100 million impressions in Europe. Reporting ads through Google's standard flow produced inconsistent removals: some ads acknowledged as violations stayed live, and after one takedown tied to the TamperedChef malware domain, 41 other ads pointing to the same domain kept running. The pipeline runs entirely on open-weight models at low cost (a $96 DigitalOcean VM plus $1.57/hour L40S inference) and is designed to extend to Meta and Amazon ad libraries.