AgenticGen: Reward-Guided Agentic Video Generation for Advertising
AgenticGen applies DPO and GRPO reward-guided reasoning to ad video generation, improving TikTok CTR 2.72%, CVR 2.63%, and Advv 9.61%.
AgenticGen decomposes advertising video generation into two trainable reasoning stages, strategy selection and draft generation, supervised by online business feedback. It learns a performance-based reward from accumulated online feedback plus a rubric-based reward aligned with human quality standards, then optimizes policies with DPO followed by GRPO using process and outcome rewards. Online A/B experiments in the TikTok advertising system show CTR up 2.72%, CVR up 2.63%, and Advv up 9.61% over an SFT baseline.
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