Safe word: What is it and why do you need one?
ESET recommends pre-agreed family safe words to counter AI voice-clone scams such as virtual kidnapping, as one-in-four Americans report receiving deepfake calls.
ESET outlines how scammers use just seconds of audio scraped from social media or work content to create convincing voice clones, with a Hiya report finding one-in-four Americans received a deepfake voice call in the past 12 months. Common schemes include virtual kidnapping calls mixing cloned voices with sobbing and background noise. A pre-agreed, non-OSINT-discoverable safe word, plus callback verification via known numbers and 2FA, reduces success rates of these frauds.
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