How workers are unlocking new ways of workingnew
OpenAI's analysis of 1.5 million ChatGPT work messages finds cross-occupation AI tasks becoming recurring parts of workers' routines.
OpenAI's latest Work at the Frontier research analyzed more than 1.5 million work-related ChatGPT messages from April through July 2026. Among roughly 6,200 consistently observed workers, previously used cross-occupation tasks grew from 13.1% of occupation-specific AI activity in April to 25.9% in July. Workers returned to a cross-occupation task used the prior month 23.6% of the time versus an 8.4% baseline, with an average next-month return rate of 18.5%. Recurrence was highest for customer discussions (54%), advertising copy (44%), and marketing materials (37%), suggesting AI may broaden jobs before titles change.