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Amazon launches Alexa+ in India with Hindi support
Amazon launched its generative AI Alexa+ assistant in India with Hindi support in Early Access, free for Prime customers after testing.
Amazon announced that Alexa+, its generative AI-powered conversational assistant, is now available in India in Early Access with Hindi and English support, including mid-sentence language switching and long-form context retention. The assistant handles multi-step tasks such as ordering groceries via Amazon Now and controlling smart home devices, with integrations including Swiggy, District, MakeMyTrip, EazyDiner, Amazon Music, and JioSaavn. It will be free for Prime members after the testing period and cost about $20.85 per month for non-Prime customers. Amazon is targeting India's 600 million-plus Hindi speakers, and says smart device adoption grew 20% year over year.
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Sure, Meta’s AI Muse works, but it sure creeps me out
Hands-on review finds Meta's Muse AI agent completes shopping and email tasks but surfaces personal Instagram API data beyond user-visible ad-topic settings.
Meta launched Muse, its first agentic AI productivity assistant, which performs tasks like shopping, email management, trip planning, media generation, and creating webpages or documents via a cloud-based virtual computer. The Verge's hands-on found it successfully deleted thousands of promotional emails and completed an Amazon purchase, but it also revealed detailed personal interests inferred from Instagram and Facebook account API data that is not visible in the apps' ad-topic settings. Meta says Muse only exchanges data needed for third-party integrations and does not share information with advertisers; the reviewer frames privacy unease as the main adoption hurdle.
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