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The Future of Deepfakes and the Decline of Reality (With Hany Farid)

GetReal cofounder and PhotoDNA developer Hany Farid discusses deepfake detection and how AI-generated media is blurring perceptions of reality.

404 Media's podcast episode features Hany Farid, cofounder of deepfake detection company GetReal and developer of the PhotoDNA perceptual hashing algorithm, discussing deepfakes and AI-generated images. The conversation reflects on how the technology has evolved since 2017 and speculates on where detection and perceptions of reality are headed. The episode is part of 404 Media's interview series for subscribers.

404 Media · Aug 17, 2026AI safety & security

Subtlefakes: Slightly Altered Nonconsensual AI Images Are Taking Over X

404 Media documents 'subtlefakes' — near-realistic AI-edited nonconsensual celebrity images on X spread by engagement-farming accounts, including images of actor Xochitl Gomez.

The article describes a rising trend of 'subtlefakes': AI-generated or lightly edited images of celebrities made more revealing or provocative without nudity, posted by verified engagement-farming accounts that earn revenue from X's impressions-based payouts. Actor Xochitl Gomez shared side-by-side comparisons showing real parking-lot and red-carpet photos altered into suggestive poses. The author argues these images are hard to detect and moderate because they avoid nudity, bypassing guardrails in mainstream generators, and notes some were made with X's own Grok.

404 Media · 27d agoAI safety & security1