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Reimagining advertising with AI
OpenAI launches ChatGPT advertising features including Sponsored Agents, AI ad creation in Ads Manager, and integrations with HubSpot and Shopify.
OpenAI is testing Sponsored Agents in the United States, letting users converse with clearly labeled business-sponsored agents after clicking ads in ChatGPT. Advertisers can create, update, and analyze campaigns via natural-language prompts in ChatGPT with an Ads Manager plugin, plus AI-suggested copy and imagery in Ads Manager. HubSpot becomes the first CRM partner and Shopify the first ecommerce partner, with the Shopify app expanding internationally on September 23.
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DataGrout helps enterprises control AI usage, governance and LLM costs
SelectHub launched DataGrout, an LLM cost and governance platform combining dynamic context pruning, symbolic inference and MCP gating, claiming about 60% token reduction.
SelectHub launched DataGrout, an LLM inference optimization and AI governance platform combining dynamic context pruning, a symbolic inference layer, and an MCP gateway with per-call token and cost monitoring. Early tests claim roughly 60% token reduction on data-intensive ERP and CRM integration tasks without accuracy loss. The platform connects via its Conduit SDK, MCP or JSON-RPC, offers its own MCP servers for SaaS apps such as Salesforce, SAP and ServiceNow, and supports bring-your-own-key LLM access or gateways like Amazon Bedrock and Kong.
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⚡ Weekly Recap: Chrome 0-Day, AI Hacking Tools, DDR5 Bit
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