Amazon launches Alexa+ in India with Hindi support
Amazon launched its generative AI Alexa+ assistant in India with Hindi support in Early Access, free for Prime customers after testing.
Amazon announced that Alexa+, its generative AI-powered conversational assistant, is now available in India in Early Access with Hindi and English support, including mid-sentence language switching and long-form context retention. The assistant handles multi-step tasks such as ordering groceries via Amazon Now and controlling smart home devices, with integrations including Swiggy, District, MakeMyTrip, EazyDiner, Amazon Music, and JioSaavn. It will be free for Prime members after the testing period and cost about $20.85 per month for non-Prime customers. Amazon is targeting India's 600 million-plus Hindi speakers, and says smart device adoption grew 20% year over year.