Meta Partners With Government Agencies, Law Enforcement, and Safety Organizations to Launch Regional Anti-Scam Education Campaign
Meta's One Step Ahead anti-scam campaign reached 303 million people across 18 Asia-Pacific countries.
Meta said its One Step Ahead anti-scam education campaign, designed with more than 25 local safety groups, law enforcement agencies, and government partners, has run on Facebook and Instagram since May 2026. It has reached more than 303 million people across 18 Asia-Pacific countries, generating over 1.3 billion impressions and 1.2 million link clicks. The ads promote two-factor authentication, passkeys, Security Checkup, Privacy Checkup, and WhatsApp protections including Linked Device Warning and group privacy controls. A Know Your Local Resources element reached 27.4 million people in 14 markets and directs users to national reporting bodies.