AMD acquires World Labs AI startup, upping the ante against Nvidia
AMD will acquire Fei-Fei Li's world-model startup World Labs for $8.2 billion, challenging Nvidia's robotics simulation lead.
AMD announced it will acquire World Labs by year-end pending regulatory approval in a transaction valued at $8.2 billion. World Labs was founded in 2024 by Fei-Fei Li with Justin Johnson, Christoph Lassner and Ben Mildenhall, raising $230 million including AMD investment, and builds world models that simulate physical environments, shipping tools like Marble (Gaussian-splat 3D space generation) and Atlas. The deal targets synthetic training data for robotics, where AMD lacks a competitor to Nvidia's Cosmos stack despite its open-source Micro-World model.
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