Higgsfield AI ships new video features in a day with GPT-6 Astra
Higgsfield AI uses OpenAI’s GPT-6 Astra to generate video-ad variations and ship new features within a day.
OpenAI published a customer story about Higgsfield AI, a North American startup that uses the GPT-6 Astra API for end-to-end video workflows. CEO Alex Mashrabov said one engineer can deliver new exploration features in a day using Astra’s long-horizon task planning. Customers can prompt the system to turn a top-performing ad into many variations, including versions customized for different countries. Higgsfield says GPT-6 improved video-ad generation that helps small businesses sell products.
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