Deceptive Android Apps Exploit Google Play Early Access to Evade Reviews
Bitdefender reports deceptive Google Play Early Access apps use deepfake celebrity ads and fake rewards to lure users into ad-fraud schemes.
Bitdefender research describes widespread abuse of Google Play's Early Access program, where developers publish deceptive apps that avoid public ratings and reviews. The apps are promoted through TikTok and Facebook ads promising cash rewards, PayPal payouts, crypto earnings, or gift cards, often using deepfakes of celebrities, but users receive only aggressive advertising. Examples include 'Chicken Road' and 'Ice Fishing' casino-style games plus trademark abuse such as apps named 'Grand Theft Auto V (Early Access)' that are later renamed. No malware is delivered, but some listings show thousands of installs.