ASOS “hackers” send push notifications to customers
ASOS customers got in-app alerts claiming hackers fully compromised Snowflake and threatening to leak data.
Thousands of ASOS customers received an in-app push notification addressed to the retailer's data protection and IT teams, claiming the company's Snowflake instance was fully compromised and threatening a leak unless ASOS engages. ASOS uses Simon AI, which runs on Snowflake, with Braze to personalize pushes, so abuse of that channel is plausible, but the Snowflake theft is not confirmed. A group calling itself Xuanye said payment data was unaffected, an unverified claim, while an ASOS representative told Sky News the alert was fraudulent and under investigation. There is no verified evidence that customer databases, payment cards, or passwords were stolen.