Muse, the band, lost its social media handles to Muse, Meta's new AI agent
Meta's new Muse AI agent took the @muse Instagram and X handles long used by the English rock band Muse.
Meta's newly released AI agent Muse now uses the @muse social media handles that the English rock band Muse, which trademarked its name in 1999, had used on Instagram and X for years. The band's Instagram handle reportedly changed to @museband around June-July 2026, and Meta executives' launch posts about the agent mistakenly tagged the band's account. Meta has not explained the change, and the piece notes a pattern of Meta acquiring notable handles around major launches, including @Meta in 2021 and @threads in 2023.
- Band Muse used the @muse handle for years and trademarked the name in 1999
- Handle switch was noticed by fans around June-July 2026
- Zuckerberg's announcement posts mistakenly tagged the band's account, called a bug
- Meta previously acquired @Meta and @threads handles around major launches
From the original article
3 min read at engadget.com
The exact circumstances surrounding the changes aren't clear. Muse, Meta's newly-released AI agent , is now using social media handles once controlled by Muse, the English rock band. The exact circumstances surrounding how the accounts changed hands are unclear, but it has once again raised questions about Meta and other large platforms' ability to commandeer usernames when it suits them.
By _djo_ · engadget.com
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