Most consumers aren’t ready to let AI agents shop unsupervised
Only 37% of North American consumers are ready for fully unsupervised AI agent actions, with willingness exceeding 50% when approvals are allowed.
Okta's 2026 Customer Identity Trends Report shows consumers limit delegation to AI agents due to control concerns, error consequences and approval needs. Only 37% want final say on routine tasks; globally 52% feel AI advances too fast. Younger users and early adopters are more receptive. Businesses face identity infrastructure delays, with 22.1% of organizations progressing at intended speed.
- Only 37% of North American consumers ready for unsupervised AI actions
- Willingness exceeds 50% when approvals or undo options are available
- Global 52% say AI capabilities advance too fast
- Younger consumers more receptive than older ones
- Identity infrastructure shortages slow AI agent deployment
- Countries
- North America
From the original article
3 min read at helpnetsecurity.com
Customer control, account security and ease of use are influencing the adoption of AI agents that make purchases, book services and access personal information, according to Okta’s 2026 Customer Identity Trends Report. Consumers’ willingness to delegate depends on what an agent can do, the consequences of a mistake and their ability to approve or reverse its actions.
By Anamarija Pogorelec · helpnetsecurity.com
A short excerpt; the article and its images belong to the publisher. Summary, key facts and assessment above are AI-written from the article and can be wrong.