FTC orders nine firms to explain personalized prices and gig pay
Original title: FTC to probe airlines, gig worker firms over personalized pricing and pay
JetBlue, Delta, United, Lyft, Uber, DoorDash, Instacart, Walmart and Target have 45 days to respond.
The FTC ordered nine airline, ride-share, food-delivery and retail companies to disclose how personal data is used to set individual consumer prices and gig-worker pay. The agency can seek federal-court enforcement if they do not respond. Chair Andrew Ferguson said a 2024 study of consultancy middlemen was closed because it did not reveal actual pricing decisions.
Unconfirmed: The orders seek information; the FTC has not concluded that the companies use personalized pricing.
- The orders cover loyalty data and what the FTC calls superintelligence algorithms.
- Gig firms must provide inputs, tools and procedures used to adjust pay and prices.
- Companies have 45 days to respond under the FTC Act study authority.
- Ferguson objected to Lina Khan's January 2025 preliminary findings and closed that probe.
- In August the FTC sought comment on a proposed enforcement policy statement.
- Countries
- United States
From the original article
2 min read at therecord.mediaThe Federal Trade Commission ordered nine food delivery, airline and ride-sharing companies to turn over detailed information on how they harness personal data to set individual consumer prices and employee compensation.
therecord.media
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