Software vendors use AI for portfolio monetization
Original title: One Product Isn’t the Problem: Monetizing an AI Portfolio Without Confusing Your Customers
IDC research shows 55% of vendors expect 6-10% revenue uplift from AI-enhanced monetization while 45% struggle with license reconciliation.
Software vendors expand portfolios with AI capabilities and seek unified entitlement systems for better customer experience and revenue growth. IDC data links consolidated agreements to higher spending and lower churn. Challenges include separate licensing across products and customer pressure for simplicity.
- 55% of vendors expect 6% to 10% revenue uplift
- 29% expect more than 10% uplift
- 45% struggle to reconcile licenses with usage
- 60% seek to reduce software vendors
- Only 25% have centralized usage data
- Vendors
- Thales
From the original article
6 min read at securityaffairs.com
Software vendors can boost revenue by tracking customer usage across products, while AI accelerates pricing and consumption decisions. It is hard to find any software vendor that sells just one product. Portfolios have expanded from modules to editions, cloud services, add-ons, and now AI capabilities.
By Pierluigi Paganini · securityaffairs.com
A short excerpt; the article and its images belong to the publisher. Summary, key facts and assessment above are AI-written from the article and can be wrong.