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How Zapier transformed core marketing processes with ChatGPT Work

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AI summary · glm-5.3

Zapier's enterprise marketing team uses ChatGPT Work to cut lead-funnel drop-offs and automate reporting.

OpenAI published a customer story on how Zapier's enterprise marketing team adopted ChatGPT Work. Use cases include reducing lead funnel drop-offs, building campaign assets, and automating reporting. This is marketing case-study content rather than a product or research announcement.

  • Zapier uses ChatGPT Work for lead funnel, campaign assets, reporting
  • OpenAI customer story focused on marketing workflow gains
Full article

The enterprise marketing team at Zapier uses ChatGPT Work to reduce the number of drop-offs in its lead funnel, build campaign assets, and automate reporting.

This source does not provide full text. Read it at openai.com.