Paramount Skydance CEO says AI could be the biggest creative unlock
Original title: David Ellison says AI could be the ‘biggest creative unlock in modern history’
David Ellison compared AI to CGI, said the studio is building its own tools, and insisted AI will not replace artists.
On Paramount Skydance’s earnings call, CEO David Ellison said AI could affect film more than CGI and digital composites did in the early 1990s. He argued cheaper production could make original stories easier to finance, citing a Terminator remake that he said would cost far more today. He said in-house AI tools will speed work and raise the value of premium IP and live events, while calling AI a tool for artists rather than a replacement.
Unconfirmed: Ellison’s claims about production savings and business impact are his outlook, not measured results.
- Ellison said a Terminator film cost $4 million and would cost $60 to 70 million today.
- He claimed content will be easier to produce and projects will speed up.
- He said hand-crafted storytelling will still command a premium amid “AI slop.”
- Organizations
- Paramount Skydance
From the original article
2 min read at theverge.com
During Paramount Skydance's latest earnings call, CEO David Ellison said "it's hard to imagine" AI won't have a bigger impact on the film industry than CGI. In response to a question about the company's outlook for AI, Ellison said: "I think when you zoom out and look at production, AI really has the potential to be the biggest creative unlock in modern history.
By Stevie Bonifield · theverge.com
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