Instagram Effect Builder generates Story filters from AI prompts
Original title: Instagram’s Effect Builder makes new filters from AI prompts
US residents over 18 can preview effects on their photos; submitted filters must pass a safety review.
Instagram launched Effect Builder, which creates custom Story filters from text prompts and optional style-reference images. Users can upload photos to preview effects, request changes in follow-up prompts, or let Instagram’s AI rewrite the prompt. Submitted effects must pass a safety review before other people can use them in Stories, with a link back to the creator’s profile. The launch follows last week’s expansion of the Edits app to macOS.
- The feature is available now to US residents over 18.
- Users can attach style reference images to the prompt.
- Approved effects appear in Instagram Stories for anyone to use.
- Each use of an effect links back to the creator’s profile.
- Vendors
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- Effect Builder
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- United States
From the original article
1 min read at theverge.com
After expanding its Edits app to macOS last week, Instagram's next move is launching this Effect Builder that generates custom filters for your Stories posts with AI. Available now for US residents who are over 18, it has a prompt box for describing your filter idea to the chatbot, with an option to attach style reference images.
By Stevie Bonifield · theverge.com
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