Engineered Persuasion: Evaluating Personalized Pretexts in LLM-Generated Spear Phishing

A study of 180 US workers found each LLM phishing personalization level raised click-intention odds by 28%, but credibility depends on context fit.

The arXiv paper evaluates how personalized pretexts in LLM-generated spear phishing affect perceived credibility, using 180 US working adults across 1,436 evaluations of emails with four cumulative personalization levels, from workplace context to shared-project details. Convincingness rose 2.40 points per level in sensitivity analysis and click-intention odds increased 28% per level, while non-clickers shifted toward deleting rather than reporting. Qualitative coding showed details matching the recipient's role and routines supported credibility, whereas incorrect, vague, or channel-inappropriate details raised suspicion. The authors argue personalization effectiveness depends on pretext fit, with implications for workplace security training.