How the CISO-CMO Alliance Builds Trust Before Crisis Strikes
CISOs and CMOs should jointly plan crisis communications so security incidents do not damage brand trust.
Dark Reading says cybersecurity and brand reputation are tightly linked. Organizations that set regular CISO-CMO touchpoints, write joint crisis communications plans, and explain security risks in brand terms will handle crises better than those treating security as only an IT operations issue.
- Regular CISO-CMO touchpoints build trust before an incident
- Joint crisis communications plans should be prepared in advance
- Security risks should be translated into brand impact
From the original article
Cybersecurity and brand reputation are inextricably linked, and organizations that establish regular touchpoints, develop joint crisis communications plans, and translate security risks into their brand impact will significantly outperform those treating security as merely an operational IT concern.
By George V. Hulme, Contributing Writer · darkreading.com
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