Microsoft drops Copilot+ branding from its new laptops
Microsoft is dropping Copilot+ branding from new Surface laptops after weak sales.
Microsoft is quietly dropping Copilot+ branding from new Surface laptops, Surface CVP Brett Ostrum told Windows Central at Snapdragon Summit 2026. Copilot+ launched in 2024 to distinguish PCs with on-device AI and neural processors meeting at least 40 TOPS. Ostrum said new devices still meet that hardware requirement but will not use the brand. The move comes a little over two years after a troubled launch and poor sales.
- Copilot+ launched in 2024 for PCs with NPUs of at least 40 TOPS.
- Surface CVP Brett Ostrum confirmed the change at Snapdragon Summit 2026.
- New devices still meet the hardware bar but drop the Copilot+ name.
- The shift follows weak sales after a troubled launch.
Full article87 words · extracted from tomshardware.com · click to collapse
Microsoft launched the Copilot+ brand in 2024 to differentiate its offerings with local AI capabilities from other devices that do not have NPUs or fail to meet the minimum 40+ TOPS requirement. But a little over two years after the disastrous launch and poor sales, the company has quietly moved away from the brand. Microsoft Surface CVP Brett Ostrum confirmed this to Windows Central in an interview on the sidelines of Snapdragon Summit 2026.
Get Tom's Hardware's best news and in-depth reviews, straight to your inbox.
Text extracted automatically; images, tables and formatting may be missing. Original: https://www.tomshardware.com/tablets/microsoft-surface/microsoft-quietly-drops-copilot-branding-from-its-new-laptops-surface-cvp-confirms-new-devices-meet-hardware-requirements-but-lack-controversial-branding