Google’s new search redirects make links harder to check before you click

Google routes some search result links through encoded google.com/goto?url= redirects, breaking hover-to-verify link checks and raising scraping costs.

Google has started routing some search result links through opaque google.com/goto?url=... redirects using a custom Google-specific encoding, with the destination visible only via the redirect response's Location header. Google confirmed the rollout as an anti-abuse measure, most likely to make bulk extraction of destination URLs from search results more difficult and costly. Malwarebytes warns the change undermines the standard hover-before-clicking safety advice, while legitimate rank-tracking, SEO auditing, archival, and accessibility tools now face the same rate limits and costs as abusive scrapers.