Meta expands subscription push with new AI-focused plans
Meta launched Meta One subscriptions ($7.99–$499/month) bundling expanded Muse AI image and video generation across Facebook, Instagram, and WhatsApp.
Meta introduced Meta One with consumer Core ($7.99/mo) and Premium ($19.99/mo) tiers plus business plans ranging from Essential ($14.99/mo) to Max ($499/mo). Subscriptions unlock expanded Muse Image, Muse Video, Restyle editing, and Meta Business Agent usage, following Meta's $14.3B investment in Scale AI. Appfigures data shows Instagram's daily subscription revenue averaging $1.2M and Facebook's $528K after the March Plus-tier launches, up 475% and 143% respectively. BNP Paribas forecasts $13.5B added revenue by 2028; Truist estimates $20B by 2030.
- Core $7.99 and Premium $19.99 plans bundle Plus features with expanded AI usage
- Business tiers span Essential $14.99 to Max $499 per month
- Instagram Plus revenue averages $1.2M daily, up 475% week-over-week
- Follows Meta's $14.3B Scale AI investment and Muse model monetization push
- Analysts project $13.5B–$20B subscription revenue by 2028–2030
From the original article
3 min read at techcrunch.com
Meta One bundles expanded access to the company’s AI tools with premium features across Facebook, Instagram and WhatsApp.
By Sarah Perez · techcrunch.com
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