Apple CEO John Ternus says the best AI device is still the iPhone
Apple CEO John Ternus said the iPhone is the best AI device, emphasizing on-device processing and privacy in Apple's AI strategy.
At Apple's Surprise and Shine event, new CEO John Ternus, who succeeded Tim Cook (now executive chairman), framed the iPhone as the ideal 'intelligent personal hub' for AI. He listed requirements including on-device AI processing, personal context awareness, high-quality cameras and microphones, long battery life, and seamless integration with other devices. Ternus contrasted Apple's privacy-first approach with rivals' data collection, saying Apple Intelligence runs on device whenever possible.
- Ternus described the iPhone as the 'intelligent personal hub' for AI, citing on-device compute, cameras, and battery life.
- He emphasized privacy, saying Apple Intelligence runs on device whenever possible, contrasting rivals' data collection.
- Ternus took over from Tim Cook, who becomes executive chairman.
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From the original article
2 min read at techcrunch.com
The company also argued that its on-device models offer consumers more privacy.
By Sarah Perez · techcrunch.com
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