Tesla product launches stall after Straubel departure
Original title: Tesla Hasn't Had a Successful New Product Launch Since JB Straubel Stepped Down
Cybertruck suffered $1.9 billion net loss while no new consumer models launched after 2019.
The article examines Tesla's lack of successful new product launches since JB Straubel stepped down as CTO in July 2019. The Cybertruck, unveiled in 2019, has underperformed with annual sales far below targets and a reported net project loss of $1.9 billion. Post-Straubel, Tesla shifted to incremental updates instead of major unveilings, with the Megapack launched the same month and no consumer vehicle models developed.
- Straubel departed July 2019 after Model Y and Megapack launches.
- Cybertruck sales target 250,000 units annually; actual 70,000 over 3 years.
- Cybertruck cost twice target and had half the expected range.
- No new consumer car unveilings since Model Y launch.
- Cybercab is the most recent effort with no stripped-down Model 3.
From the original article
6 min read at cleantechnica.com
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By gumby · cleantechnica.com
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