Fanatics launches OpenAI-powered Shop the Look on sports stores
Original title: How Fanatics and OpenAI streamline the fan experience
After tests on about 30,000 MLB products, the companies report 10% higher engagement than the prior experience.
Fanatics and OpenAI say a new Shop the Look feature recommends coordinated, in-stock merchandise on product pages. It is live on Fanatics.com and official NFL, NBA, MLB, and NHL stores, with looks refreshed daily under Fanatics merchandising rules. Codex was used to build recommendation tooling; testing the first 50 products took less than 24 hours, and an MVP was approved the same week. Fanatics also uses ChatGPT Work and Codex across corporate, commerce, collectibles, and betting and gaming.
Unconfirmed: The 10% engagement gain is stated by OpenAI and Fanatics and is not independently verified here.
- OpenAI says the first 50 looks were built and tested in under 24 hours.
- Recommendation testing covered roughly 30,000 MLB products.
- Models use enriched product, team, and inventory data to assemble outfits.
- Engagement was 10% higher than the previous Shop the Look experience, the post says.
- Vendors
- OpenAI
- Products
- ChatGPTCodexShop the Look
- Organizations
- Fanatics
From the original article
3 min read at openai.comFanatics uses OpenAI to help fans complete their game-day outfits with Shop the Look. Testing across roughly 30,000 MLB products showed 10% higher engagement.
openai.com
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