The 7-year-old Nvidia Shield TV is now $100 more expensive thanks to AI
Nvidia raised the 2019 Shield TV Pro by $100 to $299.99, citing AI-driven memory costs.
Nvidia raised the Shield TV Pro price from $199.99 to $299.99 effective October 2, 2026. The streaming box launched in 2019 with a Tegra X1+ processor, Android TV, AI upscaling, and broad hardware video decoding, and Nvidia says it is still manufactured and sells out. A spokesperson blamed substantially higher component costs, including memory, across the industry. The lower-priced non-Pro Shield has been discontinued.
- Shield TV Pro now costs $299.99, up $100 from $199.99.
- Nvidia cites industry-wide memory and component cost increases tied to AI.
- The 2019 streamer still uses a Tegra X1+ and remains in production.
- The cheaper non-Pro Shield has been discontinued.
- Vendors
- Nvidia
- Products
- Shield TV ProTegra X1+
- Organizations
- Nvidia
From the original article
1 min read at arstechnica.com
Initially launched in 2019, the Nvidia Shield TV Pro now retails for $299. 99.
By Ryan Whitwam · arstechnica.com
A short excerpt; the article and its images belong to the publisher. Summary, key facts and assessment above are AI-written from the article and can be wrong.