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Meta debuts its Muse AI agent. Will consumers trust it?

Meta launched Muse, a consumer AI agent powered by Muse Spark that connects to users' apps to execute tasks like emailing, booking travel, and payments.

Meta introduced Muse, a personal AI agent for US users that connects to email, calendars, payments, shopping, and other services to execute tasks such as booking travel, lowering bills, and completing purchases via Link by Stripe. The agent runs in a dedicated Muse Secure VM with a separate Sentinel agent kept apart at the system level, and Meta claims it cannot see passwords or payment data and does not share conversations with ad systems. Muse is free to start, with Power ($20/month) and Maximum ($100/month) subscription tiers, and is available on the web, iOS, Android, and WhatsApp, with Meta AI glasses support planned. The launch follows Meta's $18 billion multistate consumer-harms settlement and comes as rivals like Gemini Spark and Claude Cowork push agentic AI.

TechCrunch · AISep 8, 19:00 UTC · 8d agoAI industry 3 sources1

Apple Watch’s new AI features are normalizing the idea that technology is always listening

TechCrunch argues Apple Watch's Live Rewind and Siri Recap normalize always-listening AI, raising consent and legal questions despite privacy safeguards.

Analysis of Apple's new Apple Watch AI features contends that Live Rewind, which transcribes the previous 15 seconds of audio, and Siri Recap, which generates high-level conversation notes, are pushing consumers toward accepting always-listening technology. The piece acknowledges the accessibility value of on-device Audio Intelligence, which alerts deaf or hard-of-hearing users to sounds like sirens, alarms, doorbells, and crying babies. It also raises concerns about consent, the evidentiary status of text-only transcripts in court, and cultural effects of pervasive capture, noting competitors like Friend, Amazon's Bee, and Plaud in the AI transcription space.

TechCrunch · AISep 9, 20:24 UTC · 7d agoAI industry