Meta debuts its Muse AI agent. Will consumers trust it?
Meta launched Muse, a consumer AI agent powered by Muse Spark that connects to users' apps to execute tasks like emailing, booking travel, and payments.
Meta introduced Muse, a personal AI agent for US users that connects to email, calendars, payments, shopping, and other services to execute tasks such as booking travel, lowering bills, and completing purchases via Link by Stripe. The agent runs in a dedicated Muse Secure VM with a separate Sentinel agent kept apart at the system level, and Meta claims it cannot see passwords or payment data and does not share conversations with ad systems. Muse is free to start, with Power ($20/month) and Maximum ($100/month) subscription tiers, and is available on the web, iOS, Android, and WhatsApp, with Meta AI glasses support planned. The launch follows Meta's $18 billion multistate consumer-harms settlement and comes as rivals like Gemini Spark and Claude Cowork push agentic AI.
- Muse executes tasks across email, calendars, payments, and shopping with opt-in per-service connectors.
- Runs in Muse Secure VM with a separate Sentinel agent; passwords and payment details isolated.
- Free tier plus Power ($20/month) and Maximum ($100/month) plans; web, iOS, Android, and WhatsApp apps.
- Uses Link by Stripe for checkout with purchase protections; Shopify Shop Pay and 1Password coming.
- Launch follows Meta's $18 billion multistate settlement over social media consumer harms.
- Organizations
- FTC
- Countries
- United States
- AI models
- Muse Spark
From the original article
5 min read at techcrunch.com
Meta's new personal AI agent Muse wants access to users' email, calendars, payments, health services, and more — making the company's biggest consumer AI bet yet a major test of whether people still trust Meta with their data.
By Sarah Perez · techcrunch.com
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