Meta expands subscription push with new AI-focused plans
Meta launched Meta One subscriptions ($7.99–$499/month) bundling expanded Muse AI image and video generation across Facebook, Instagram, and WhatsApp.
Meta introduced Meta One with consumer Core ($7.99/mo) and Premium ($19.99/mo) tiers plus business plans ranging from Essential ($14.99/mo) to Max ($499/mo). Subscriptions unlock expanded Muse Image, Muse Video, Restyle editing, and Meta Business Agent usage, following Meta's $14.3B investment in Scale AI. Appfigures data shows Instagram's daily subscription revenue averaging $1.2M and Facebook's $528K after the March Plus-tier launches, up 475% and 143% respectively. BNP Paribas forecasts $13.5B added revenue by 2028; Truist estimates $20B by 2030.