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Meta expands subscription push with new AI-focused plans

Meta launched Meta One subscriptions ($7.99–$499/month) bundling expanded Muse AI image and video generation across Facebook, Instagram, and WhatsApp.

Meta introduced Meta One with consumer Core ($7.99/mo) and Premium ($19.99/mo) tiers plus business plans ranging from Essential ($14.99/mo) to Max ($499/mo). Subscriptions unlock expanded Muse Image, Muse Video, Restyle editing, and Meta Business Agent usage, following Meta's $14.3B investment in Scale AI. Appfigures data shows Instagram's daily subscription revenue averaging $1.2M and Facebook's $528K after the March Plus-tier launches, up 475% and 143% respectively. BNP Paribas forecasts $13.5B added revenue by 2028; Truist estimates $20B by 2030.

TechCrunch · AI · 1d agoAI industry

Meta’s new One subscriptions put a price on social media and AI

Meta's new One subscription tiers pair app perks with more Meta AI usage, from $2.99 single apps to $499 monthly business Max plan.

The Verge reports Meta's Meta One subscription bundles are now globally available, following the launch of its Muse AI assistant. Individual bundles include Core at $7.99/month and Premium at $19.99/month, combining Instagram Plus, WhatsApp Plus, and Facebook Plus with expanded Meta AI media generation including Muse images and Instagram's Restyle, cheaper than $11/month for all three standalone subscriptions. Creator and business plans span Essential ($14.99/month) to Expert ($149/month) and Max ($499/month), adding verification badges, impersonation protection, and Meta Business Agent capacity.

The Verge · AI · 1d agoAI industry

Introducing Meta One: A Subscription Service With More Features and AI to Create, Connect, and Stand Out

Meta launches global Meta One subscriptions bundling Instagram, Facebook, WhatsApp Plus with expanded Meta AI and Muse media generation, priced $2.99-$499 monthly.

Meta introduced Meta One, a global subscription service with plans for individuals, creators, and businesses, launching with more than 50 features across Instagram, Facebook, WhatsApp, and Meta AI. Individual bundles Core ($7.99/month) and Premium ($19.99/month) combine the single-product Plus plans with expanded use of compute-intensive AI capabilities, including image/video generation powered by Muse models and Instagram's Restyle. Business tiers range from Essential ($14.99/month) to Expert ($149/month) and Max ($499/month), with expansion planned to Edits, AI glasses, and more.

Meta Newsroom · 1d agoAI industry

Présentation de Meta One : Un service d’abonnement offrant davantage de fonctionnalités et d’IA pour créer, se connecter et se démarquer

Meta launches Meta One subscription bundles with expanded Meta AI usage and creator/business tools, already at 15 million subscriptions and trials.

Meta launched Meta One, a new subscription service across Instagram, Facebook, WhatsApp and Meta AI with more than 50 features and 15 million subscriptions and trials to date. Core and Premium bundles add heavier use of compute-intensive AI features, including image creation/editing and video generation via the Muse models, plus tools like Restyle on Instagram. Pricing starts at EUR 2.49/month for single-product plans, EUR 6.99 for bundled consumer plans and EUR 16.99 for creator/business bundles; the core Meta AI experience remains free.

Meta Newsroom · 1d agoAI industry