Free ChatGPT users get ads picked from whatever they just asked about
OpenAI will serve ads to ChatGPT Free and Go users based on conversation topics, location and device, with personalized targeting behind opt-in.
OpenAI will begin showing ads in ChatGPT for Free and Go plan users, selected from the current conversation topic plus general location and device type. Personalized ad targeting using in-product activity and conversation context will only start after an explicit opt-in, with a setting to manage the choice afterward. Plus, Pro, Enterprise, Business and Education subscribers remain ad-free, and OpenAI states that chats, chat history, memories and personal details are not shared with advertisers. A privacy policy update will document the ad labels, controls and performance reporting.