Free ChatGPT users get ads picked from whatever they just asked about
OpenAI will serve ads to ChatGPT Free and Go users based on conversation topics, location and device, with personalized targeting behind opt-in.
OpenAI will begin showing ads in ChatGPT for Free and Go plan users, selected from the current conversation topic plus general location and device type. Personalized ad targeting using in-product activity and conversation context will only start after an explicit opt-in, with a setting to manage the choice afterward. Plus, Pro, Enterprise, Business and Education subscribers remain ad-free, and OpenAI states that chats, chat history, memories and personal details are not shared with advertisers. A privacy policy update will document the ad labels, controls and performance reporting.
- Ads appear on Free and Go plans; paid and enterprise plans stay ad-free
- Contextual ads draw on current topic, general location and device type
- Personalized targeting requires opt-in and can be managed afterward
- OpenAI says ads do not influence model answers and chats are not shared with advertisers
From the original article
2 min read at helpnetsecurity.com
Say you’re on the free plan and you ask ChatGPT to help you pick a mattress. An ad may turn up next to the answer, and it got there because of what you just asked about, plus your rough location and whatever device you’re on. What ChatGPT remembers about you from earlier chats doesn’t come into it, at least not yet.
By @helpnetsecurity · helpnetsecurity.com
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