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Meta debuts its Muse AI agent. Will consumers trust it?
Meta launched Muse, a consumer AI agent powered by Muse Spark that connects to users' apps to execute tasks like emailing, booking travel, and payments.
Meta introduced Muse, a personal AI agent for US users that connects to email, calendars, payments, shopping, and other services to execute tasks such as booking travel, lowering bills, and completing purchases via Link by Stripe. The agent runs in a dedicated Muse Secure VM with a separate Sentinel agent kept apart at the system level, and Meta claims it cannot see passwords or payment data and does not share conversations with ad systems. Muse is free to start, with Power ($20/month) and Maximum ($100/month) subscription tiers, and is available on the web, iOS, Android, and WhatsApp, with Meta AI glasses support planned. The launch follows Meta's $18 billion multistate consumer-harms settlement and comes as rivals like Gemini Spark and Claude Cowork push agentic AI.
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