Search: “consumer-features”

Reimagining advertising with AI

OpenAI launches ChatGPT advertising features including Sponsored Agents, AI ad creation in Ads Manager, and integrations with HubSpot and Shopify.

OpenAI is testing Sponsored Agents in the United States, letting users converse with clearly labeled business-sponsored agents after clicking ads in ChatGPT. Advertisers can create, update, and analyze campaigns via natural-language prompts in ChatGPT with an Ads Manager plugin, plus AI-suggested copy and imagery in Ads Manager. HubSpot becomes the first CRM partner and Shopify the first ecommerce partner, with the Shopify app expanding internationally on September 23.

OpenAI News·13:00 UTC · 7h agoAI industry

3 new ways to plan and book travel in Search

Google Search's AI Mode adds travel features: hotel booking, airfare tracking, and airline miles and rewards visibility.

Google introduced three new travel capabilities in Search's AI Mode, including hotel booking, airfare tracking, and viewing airline miles and rewards. The features extend AI Mode from informational queries into transactional travel planning. The announcement positions Google Search to compete more directly with travel-focused booking services.

Google · AI·Aug 27, 16:00 UTC · 20d agoAI industry

Evolve your marketing with new AI tools

Google announced new AI and agentic features across Google Ads and Google Analytics to simplify marketing workflows.

Google published a product announcement introducing AI and agentic experiences across Google Ads and Google Analytics. The features are aimed at simplifying marketing workflows. No technical details, benchmarks, or security-relevant content were included.

Google · AI·Aug 10, 14:30 UTC · Aug 10, 2026AI industry

Quantifying the Engagement Trap: Impact of Short-form Video Recommender Systems on Users with ADHD

A 302-participant study finds engagement-optimized short-form video recommenders cause disproportionate time blindness and distress for users with ADHD.

Researchers ran a stratified Prolific study with 302 participants comparing short-form video recommendation experiences with and without ADHD. Participants with ADHD reported significantly higher time blindness, post-usage regret, and emotional distress despite perceiving recommendations as similarly relevant. The paper proposes neurodiversity-aware, human-centered design interventions to mitigate these algorithmic harms.

arXiv cs.AI / cs.LG / cs.CL·Sep 7, 17:38 UTC · 9d agoAI research

Generative Marketing Mix Modeling: A Causal Inference Framework Linking GEO and GEM to Business Impact

Paper proposes Generative Marketing Mix Modeling to causally estimate Generative Engine Optimization and Marketing effects on business outcomes.

The authors develop GMMM, a causal inference framework for measuring how often users see and notice a firm's name in generated answers, which standard marketing data ignore. For GEO it combines repeated generated answers with question counts, shares of generative-system usage and notice probabilities; for GEM it uses sponsored placement records with notice probabilities. The framework compares expected business responses under alternative treatment sequences, establishes identification conditions, and is evaluated on simulated product-recommendation answers in English and Japanese.

arXiv cs.AI / cs.LG / cs.CL·Sep 10, 17:57 UTC · 6d agoAI research

The New Face of Financial Fraud: AI-Powered Brand Abuse

Akamai reports AI-powered brand abuse is driving financial fraud against banks and promotes its Brand Guardian defense.

Akamai describes AI-powered brand abuse as a growing driver of financial fraud against banks. The post outlines the threats and the business impact for financial institutions. It also promotes Akamai Brand Guardian as a mitigation for financial institutions.

Akamai Blog·Aug 25, 13:00 UTC · 22d agoPhishing & fraud

Distill Globally, Adapt Locally: Reasoning Distillation and Product-Type Test-Time Training for Scalable Trade-Up Recommendation

A distillation framework compresses LLM reasoning into a 15.5M-parameter trade-up recommendation model reaching AUC 0.941 with product-type test-time training.

The paper targets trade-up recommendation, which identifies higher-quality alternatives that preserve customer purchase intent. A retrieval-augmented few-shot LLM teacher generates labels and rationales that supervise a compact embedding-pair classifier; at inference the 15.5M-parameter student uses only two precomputed 768-dimensional embeddings with no LLM calls. On 8,352 annotated pairs, label-only training scored AUC 0.912, reasoning distillation reached 0.924, and product-type test-time training lifted it to 0.941 with average precision 0.940. The distilled student is roughly 5,000x faster and 10,000x cheaper than direct LLM inference on a 100K-pair proxy catalog.

arXiv cs.AI / cs.LG / cs.CL·Sep 4, 17:08 UTC · 12d agoAI research

AgenticGen: Reward-Guided Agentic Video Generation for Advertising

AgenticGen applies DPO and GRPO reward-guided reasoning to ad video generation, improving TikTok CTR 2.72%, CVR 2.63%, and Advv 9.61%.

AgenticGen decomposes advertising video generation into two trainable reasoning stages, strategy selection and draft generation, supervised by online business feedback. It learns a performance-based reward from accumulated online feedback plus a rubric-based reward aligned with human quality standards, then optimizes policies with DPO followed by GRPO using process and outcome rewards. Online A/B experiments in the TikTok advertising system show CTR up 2.72%, CVR up 2.63%, and Advv up 9.61% over an SFT baseline.

Hugging Face daily papers·Aug 30, 20:00 UTC · 17d agoAI research

The Frontier AEO Tracker: What Astra Chooses (and every other frontier model, and what you can do about it)

Latent Space launches an AEO tracker scoring 7 frontier models' product recommendations across 161 categories, revealing generational bias flips.

Latent Space built a tracker measuring Answer Engine Optimization by running 6 prompt variations across 7 frontier models with search enabled over 161 product categories, scoring first choices, alternatives, mentions, and anti-recommendations. It found 28 categories with a universally dominant primary choice and observed soft biases, such as models favoring their own lab's coding agents. Analysis of Anthropic's Sol→Astra and Opus→Fable generations showed newer models consulting fewer sources and being less likely to change answers when questions are paraphrased.

Latent Space·Sep 7, 21:32 UTC · 8d agoAI research

Your Website Now Has Two Audiences: Humans and AI

Akamai argues websites now serve two audiences — humans and AI agents — reshaping web traffic, content delivery, and site design considerations.

Akamai published a blog post examining how websites now face traffic from both human visitors and AI systems such as crawlers and agents. The piece frames this dual audience as a trend affecting how sites are built, measured, and managed. No further article text was available, so specific findings are not known.

Akamai Blog·Aug 17, 12:00 UTC · Aug 17, 2026AI industry

Shipt becomes the latest delivery app with an AI shopping assistant

Target-owned delivery platform Shipt launched Ask Shipt, an AI shopping assistant that turns prompts and dish photos into ready-to-buy carts.

Shipt, the same-day delivery platform owned by Target, announced Ask Shipt, an AI assistant that converts text prompts, budget constraints, and uploaded dish photos into customized shopping carts. It follows similar 2026 launches from Instacart (Clementine), Uber Eats, and DoorDash. Target.com has separately added AI features such as photo search and review summaries. The tool is available now in the Shipt app and on Shipt.com.

TechCrunch · AI·Sep 9, 14:51 UTC · 7d agoAI industry

Instacart launches an AI grocery shopping assistant called Clementine

Instacart launches Clementine, a conversational AI grocery assistant that turns chats, lists, or recipes into purchasable carts in the US and Canada.

Instacart launched Clementine, an AI assistant that converts conversations, grocery lists, photos of handwritten lists, or recipes into ready-to-buy carts, now available in the US and Canada. It generates personalized recipes, tailors recommendations to dietary needs such as gluten-free and vegetarian, and surfaces deals and lower-cost alternatives. Uber Eats and DoorDash have launched similar AI assistants as delivery apps compete to become households' default meal-planning tools.

TechCrunch · AI·Sep 9, 13:00 UTC · 7d agoAI industry

How much of a problem is AI’s water use?

Analysis finds AI's water footprint growing, with data-center location and cooling technology largely determining the local environmental impact.

The article examines the growing water consumption of AI data centers and argues that real-world impact varies significantly depending on where facilities are sited and which cooling technology they use. It is a contextual analysis of AI's environmental footprint rather than news of a specific incident, breach, or release.

Ars Technica · AI·Aug 27, 13:57 UTC · 20d agoAI industry

RegionFed: Federated Learning for Personalized Query Understanding in Heterogeneous Retail Environments

RegionFed is a gradient-level federated learning framework enabling personalized retail query understanding while matching centralized accuracy with differential privacy.

RegionFed is an architecture-robust federated learning framework for personalized query understanding that operates at the gradient level, using the l2 conflict between regional and global gradients to diagnose heterogeneity and control personalization. Existing parameter-level personalized FL methods collapse on transformers, falling below 10% accuracy on T5, while RegionFed deploys unchanged on T5-Small, T5-3B, RoBERTa, and CNNs. RegionFed-Meta achieves 92.27% across Amazon ESCI, Amazon Reviews, and LEAF-FEMNIST, within 0.23 percentage points of the centralized upper bound, with epsilon-approx-0.60 differential privacy.

arXiv cs.AI / cs.LG / cs.CL·Sep 4, 17:50 UTC · 12d agoAI research1

Why User Studies and Participant Experience Reporting Matter for VR Motion Privacy?

User studies explain VR motion privacy mechanism acceptance far better than physical deviation metrics, a study of three mechanisms finds.

The paper examines how well physical deviation predicts user acceptance of VR motion privacy mechanisms compared to user studies, testing three mechanisms at five deviation levels. User studies explain substantially more variation in mechanism acceptance, though physical deviation remains significant, and prior VR experience affects acceptance. Public VR game leaderboards expose motion recordings from hundreds of thousands of users, creating identification and profiling risks. The authors recommend combining physical deviation metrics with user studies and reporting participants' prior experience.

arXiv cs.CR·Sep 11, 04:08 UTC · 5d agoResearch

Meta debuts its Muse AI agent. Will consumers trust it?

Meta launched Muse, a consumer AI agent powered by Muse Spark that connects to users' apps to execute tasks like emailing, booking travel, and payments.

Meta introduced Muse, a personal AI agent for US users that connects to email, calendars, payments, shopping, and other services to execute tasks such as booking travel, lowering bills, and completing purchases via Link by Stripe. The agent runs in a dedicated Muse Secure VM with a separate Sentinel agent kept apart at the system level, and Meta claims it cannot see passwords or payment data and does not share conversations with ad systems. Muse is free to start, with Power ($20/month) and Maximum ($100/month) subscription tiers, and is available on the web, iOS, Android, and WhatsApp, with Meta AI glasses support planned. The launch follows Meta's $18 billion multistate consumer-harms settlement and comes as rivals like Gemini Spark and Claude Cowork push agentic AI.

TechCrunch · AI·Sep 8, 19:00 UTC · 8d agoAI industry 3 sources1

Tell HN: iOS 27 does not allow Apple Intelligence to be disabled

Hacker News discussion argues Apple Intelligence is a marketing umbrella for disparate long-standing ML features, explaining why iOS 27 lacks a disable switch.

A 'Tell HN' post reports that iOS 27 does not allow users to fully disable Apple Intelligence. Discussion replies argue 'Apple Intelligence' is a marketing term covering disparate features rather than a single product. Commenters cite long-standing local-model features such as image OCR, battery-life prediction, and the Latent Semantic Mapping text classification framework available since 2007.

Hacker News · security·Sep 14, 21:21 UTC · 1d agoAI industryHN 30↑ · 2 comments

Présentation de Meta One : Un service d’abonnement offrant davantage de fonctionnalités et d’IA pour créer, se connecter et se démarquer

Meta launches Meta One subscription bundles with expanded Meta AI usage and creator/business tools, already at 15 million subscriptions and trials.

Meta launched Meta One, a new subscription service across Instagram, Facebook, WhatsApp and Meta AI with more than 50 features and 15 million subscriptions and trials to date. Core and Premium bundles add heavier use of compute-intensive AI features, including image creation/editing and video generation via the Muse models, plus tools like Restyle on Instagram. Pricing starts at EUR 2.49/month for single-product plans, EUR 6.99 for bundled consumer plans and EUR 16.99 for creator/business bundles; the core Meta AI experience remains free.

Meta Newsroom·Sep 15, 15:25 UTC · 1d agoAI industry

Can We Stop The Ads? Taxonomy and Characterization of Smartphone Splash Ads and Existing Countermeasures

Study of 108 ad-defense implementations finds only one tool blocked splash-ad navigation across ten popular apps, and it required Accessibility permission.

The paper taxonomizes smartphone splash ads — full-screen ads at app launch that trick users into trigger mechanisms such as moving the phone — and analyzes 108 documented advertising defenses for deployment barriers. Many defenses require device rooting, jailbreaking, runtime code injection, or application modification; others need extra permissions, rule maintenance, compilation, or payment. In evaluating 13 configurations of 11 tools across 10 popular apps, only one prevented ad-triggered navigation across all ten apps, requiring Accessibility permission and leaving ads visible roughly one second before dismissal. Documented harms include delayed emergency response, driver distraction, and degraded accessibility for vision-impaired users.

arXiv cs.CR·Sep 15, 15:24 UTC · 1d agoResearch

Meta Patents AI Glasses to Use Facial Recognition to Identify People, Make Highlight Reels of Your Dinner Party

Meta filed a patent for AI glasses that identify people via facial recognition and auto-generate highlight reels of events like dinner parties.

A newly published Meta patent describes smartglasses that use facial recognition to detect people in frame, capture video clips of their actions, and compile highlight reels. The filing signals Meta's continued, controversial push to combine facial recognition with its AI glasses line. The patent was published Thursday and offers granular detail on Meta's product plans, though it does not confirm a shipping feature.

404 Media·Aug 14, 14:17 UTC · Aug 14, 2026AI industry

‘Unprecedented’ Number of Apple Users Received Recent Spyware Alert

Apple users in 110 countries received an unprecedented wave of spyware threat notifications, per Citizen Lab analysis.

Apple customers in 110 countries recently received threat notifications alerting them to suspected spyware attacks targeting their devices. Citizen Lab describes the number of alerts as unprecedented. Such Apple threat notifications typically indicate mercenary spyware attacks against specifically targeted individuals.

Citizen Lab·Aug 20, 17:52 UTC · 27d agoThreat actor in the wild

How to connect AI usage to business value

OpenAI explained how ChatGPT Admin Console analytics link AI usage, spend, and Codex contributions to business outcomes.

OpenAI published guidance describing analytics features in the ChatGPT Admin Console that combine usage, credit, and token data across ChatGPT Work and Codex. The Insights task classifier groups messages into use cases such as software engineering and sales research, while an Outcomes view tracks Codex contributions to merged commits and lines of code. An Admin plugin and Admin API let teams automate reporting and combine AI analytics with business metrics like ticket resolution time or revenue.

OpenAI News·12:00 UTC · 8h agoAI industry

Buying TikTok followers can expose users to scams and account theft

Help Net Security·Aug 3, 00:00 UTC · Aug 3, 2026Phishing & fraud

Get closer to the game with Gemini and Pixel

Google's Gemini and Pixel partner with five global football clubs to add AI-powered features to the matchday fan experience.

Google announced partnerships between its Gemini AI and Pixel smartphone lines and five global football clubs. The collaboration aims to elevate the fan matchday experience through AI and smartphone technology. The announcement is primarily a consumer marketing effort rather than a security-relevant development.

Google · AI·Aug 17, 08:00 UTC · Aug 17, 2026AI industry

Sure, Meta’s AI Muse works, but it sure creeps me out

Hands-on review finds Meta's Muse AI agent completes shopping and email tasks but surfaces personal Instagram API data beyond user-visible ad-topic settings.

Meta launched Muse, its first agentic AI productivity assistant, which performs tasks like shopping, email management, trip planning, media generation, and creating webpages or documents via a cloud-based virtual computer. The Verge's hands-on found it successfully deleted thousands of promotional emails and completed an Amazon purchase, but it also revealed detailed personal interests inferred from Instagram and Facebook account API data that is not visible in the apps' ad-topic settings. Meta says Muse only exchanges data needed for third-party integrations and does not share information with advertisers; the reviewer frames privacy unease as the main adoption hurdle.

The Verge · AI·updated Sep 12, 20:00 UTC · 4d ago·first Sep 10, 15:00 UTC · 6d agoAI industry 10 sources

AI for Societal Impact

Google publishes a collection page showcasing partnerships applying AI to health, disaster prediction, learning, and economic opportunity.

Google's 'AI for Societal Impact' page curates examples of experts and local leaders applying AI to disease detection and prevention, natural disaster prediction, education, and economic opportunity. It is a marketing-oriented collection page with no new technical details.

Google · AI·Sep 15, 16:00 UTC · 1d agoAI industry