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Meta expands subscription push with new AI-focused plans
Meta launched Meta One subscriptions ($7.99–$499/month) bundling expanded Muse AI image and video generation across Facebook, Instagram, and WhatsApp.
Meta introduced Meta One with consumer Core ($7.99/mo) and Premium ($19.99/mo) tiers plus business plans ranging from Essential ($14.99/mo) to Max ($499/mo). Subscriptions unlock expanded Muse Image, Muse Video, Restyle editing, and Meta Business Agent usage, following Meta's $14.3B investment in Scale AI. Appfigures data shows Instagram's daily subscription revenue averaging $1.2M and Facebook's $528K after the March Plus-tier launches, up 475% and 143% respectively. BNP Paribas forecasts $13.5B added revenue by 2028; Truist estimates $20B by 2030.
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Meta now lets AI agents handle the boring parts of WhatsApp Business setup
Meta launched a WhatsApp Business Tools MCP server that lets AI agents like Claude or Cursor set up and manage WhatsApp Business messaging accounts.
Meta announced a WhatsApp Business Tools MCP server, a Model Context Protocol server that connects AI coding agents such as Claude, Cursor, Codex, or ChatGPT directly to the WhatsApp Business Platform. The agents can handle account creation, phone number verification, Cloud API registration, Terms of Service checks, messaging template creation/editing, and webhook testing. Meta's companion Social Technologies MCP can also discover API endpoints, search documentation, and troubleshoot errors. The launch extends Meta's existing MCP servers for ad management and app configuration monitoring.
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Meta Failed to Catch Hundreds of AI Child Abuse Ads. Some Included Images of Real Kids
Meta's AI ad-detection failed to catch 350+ CSAM video ads on Facebook, Instagram, and Threads, some depicting images of real children.
The Tech Transparency Project found over 250 additional ads containing child sexual abuse material on Meta platforms since August, on top of ~53 previously removed, exceeding 350 total since late last year. Some ads used images of real children, including a European royal family minor and teen influencers, morphed into graphic sexual videos via AI face-swapping. Ads linked to nudification apps from Chinese developers and reached over 29,000 EU accounts plus thousands in the US, UK, Australia, and India.
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Muse: Meta's personal AI agent, features and capabilities
Meta unveils Muse, a personal AI agent; the announcement page offers no technical details.
Meta published a landing page at ai.meta.com/muse introducing Muse, described as a personal AI agent. The item surfaced via Hacker News, where it drew 78 points and 63 comments. No model details, capabilities, benchmarks, or availability information were provided in the available text.
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San Francisco Orders Meta to Stop ‘Allowing’ AI Child Abuse Ads
San Francisco's city attorney sent Meta a cease-and-desist over 350+ ads containing AI-generated child sexual abuse content, demanding remediation within 28 days.
San Francisco City Attorney David Chiu issued a cease-and-desist ordering Meta to stop 'allowing' paid ads with AI-generated child sexual abuse content and demanding answers within 28 days about moderation failures. Tech Transparency Project researchers found more than 350 ads that turned images of minors, some of real people including a European royal family member, into videos depicting sexual acts, directing users to AI nudify apps; the ads reached over 29,000 accounts across the EU, US, Australia and India. Meta says all ads have been removed, most had fewer than 200 impressions and total ad spend was under $5,000, and argues the ads ran outside the city attorney's jurisdiction.
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Meta FAIR Introduces AI Research Preference Models (RPMs): Ranking ML Experiments Before Spending GPU Hours
Meta FAIR, Oxford and UCL introduce Research Preference Models that rank unexecuted ML experiments, lifting AIRS-Bench scores from 0.684 to 0.729 and cutting compute ~1.6×.
Researchers from Meta FAIR, Oxford, and UCL introduce Research Preference Models (RPMs), which use frozen pretrained LLMs (Qwen3.6-27B backbone, no fine-tuning) to rank unexecuted experiment candidates and execute only the winner of a pairwise knockout tournament. Two variants shipped: an inference-only LLM-as-a-judge and an agentic variant that runs small pilot experiments in an H200 sandbox. On AIRS-Bench (20 tasks, 24 hours on one H200, 10 seeds), scores rise from 0.684 (random) to 0.711 and 0.729 versus a 0.748 validation oracle, and both variants reach the baseline's 24-hour score in roughly 15 hours. The team reports new SOTA on WinoGrande (94.1% with Agentic RPM) and SVAMP (95.7% with inference-only).
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Meta is paying to peek at how you use their latest AI model
Meta offers roughly 95% discounts on Muse Spark token pricing for customers who share prompts and outputs to train future models.
Meta's contributor pricing tier for its Muse Spark agentic coding model cuts input token costs from $1.25 to $0.10 per million and output tokens from $4.25 to $0.20 per million in exchange for access to user prompts and outputs. The move reflects labs' difficulty obtaining training data for agentic workflows, following Meta's paused employee computer-usage tracking initiative. Analysts note the incentive could push enterprises to clarify which data is shareable, and it fits broader price competition against Anthropic's Fable and Mythos models and OpenAI's July price cuts.
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