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Muse, the band, lost its social media handles to Muse, Meta's new AI agent
Meta's new Muse AI agent took the @muse Instagram and X handles long used by the English rock band Muse.
Meta's newly released AI agent Muse now uses the @muse social media handles that the English rock band Muse, which trademarked its name in 1999, had used on Instagram and X for years. The band's Instagram handle reportedly changed to @museband around June-July 2026, and Meta executives' launch posts about the agent mistakenly tagged the band's account. Meta has not explained the change, and the piece notes a pattern of Meta acquiring notable handles around major launches, including @Meta in 2021 and @threads in 2023.
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